Valve Spending 25 Million Promoting Left 4 Dead 2

Alrighty-then. So Vavle is spending 25 million on an ad campaign promoting a game we were going to buy anyway. Valve's vice president of marketing Doug Lombardi reports that "[Valve will] be supporting Left 4 Dead 2's launch with a $25 million campaign." Lombardi continues, "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."

Valve expects Left 4 Dead 2 to be the fastest-selling product in their history. Co-founder Gabe Newell said that pre-orders for the new title is running 300 percent of the original game, which was also a bestseller.